When 140 characters aren't enough, you'll find occasional musings heres
Farewell to a true pro
August 5, 2011
This week we had to say goodbye to one of the best PR people I’ve had the pleasure of working with, and one of my closest friends, Gina Aumiller Bender. Gina very sadly lost her brave fight with cancer on Wednesday. She was taken from us too young and leaves behind a devoted family and a huge circle of friends and people she met through her work. The truth is that anyone she worked with soon became a friend.
Gina helped me get my feet wet (come to think of it, not just my feet) when I first landed here in the Bay Area in 1998. She was working at Sony at the time, doing PR for their VAIO PC range, which was no easy task, and I worked at the agency that was supporting them. Through working with her I met all the key CE reporters and learned how to do PR the American way.
Gina upheld the highest standards, was a stickler for good writing, a fanatic about details and would never say it couldn’t be done. She ran events like clockwork and would achieve superhuman feats like back-to-back media ‘sneak peeks’ days before major shows like Comdex, CES and PC Expo. And when I say ‘back-to-back’ I mean we’d be in San Francisco one day, and virtually the next day we’d be putting on an event in NYC.
After Sony, she went to work at e-Stamp – another client of mine. By now, we had become firm friends. After that she worked at Steve Perlman’s Moxi, which was later named Digeo. She took time off to battle her illness and raise her family, and then more recently worked at Dash Navigation.
I say this with all sincerity: there are very few PR people made in the Gina mold. She was tireless, a true believer in our craft and I am going to miss her more than words can say. Rest in peace my dear.